Privacy Policy

1. What Information We Collect

PDA Letting Agents Chester collects personal information to provide lettings services, manage properties, communicate with clients, and comply with legal obligations. We collect information through:

• Contact Forms: When you submit enquiries through our website, we collect your name, email address, phone number, and message content.
• Portal Accounts: Landlords and tenants who register for our portals provide personal details, property information, and banking details for rent collection.
• Website Analytics: We use Google Analytics to track visitor behavior, page views, and user interactions to improve our website performance.
• Email Communications: We collect email addresses for newsletters, notifications, and service updates.
• Cookies: We use cookies to remember your preferences and enhance your browsing experience.

2. How We Use Your Information

We use your personal data for the following purposes:

• Service Delivery: Processing lettings enquiries, managing properties, collecting rent, and providing tenant and landlord support.
• Communication: Responding to enquiries, sending service updates, and notifying you of important changes.
• Analytics: Understanding how visitors use our website to improve user experience and identify popular services.
• Legal Compliance: Meeting regulatory requirements under UK GDPR, Data Protection Act 2018, and lettings industry regulations.
• Marketing: With your consent, we may send newsletters and promotional content about our services.

3. Cookies and Tracking

Our website uses cookies to enhance your experience and analyze site traffic. Cookies are small text files stored on your device. For detailed information about the cookies we use, their purpose, and duration, please visit our Cookie Policy.

Google Analytics: We use Google Analytics to track visitor behavior and website performance. This helps us understand which pages are most popular and how users interact with our site. You can opt out of Google Analytics tracking through your cookie preferences.

4. Do Not Sell My Personal Information

For California Residents (CCPA): Under the California Consumer Privacy Act (CCPA), you have the right to know what personal information is collected, used, shared, or sold. PDA Letting Agents Chester does not sell personal information to third parties for monetary consideration.

However, we do share information with service providers (such as Supabase for data storage and Resend for email delivery) to operate our business. If you wish to exercise your rights under CCPA, including the right to delete your information, please contact us at enquiries@pdaestateagents.com.

5. Your Rights

Under UK GDPR, you have the following rights:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can ask us to correct inaccurate or incomplete data.
• Right to Erasure: You can request deletion of your data (subject to legal obligations).
• Right to Restrict Processing: You can limit how we use your data.
• Right to Data Portability: You can request your data in a portable format.
• Right to Object: You can object to certain types of processing, including marketing.
• Right to Withdraw Consent: You can withdraw consent for cookie tracking and marketing communications at any time.

Under CCPA (California), you have the right to:

• Know what personal information is collected and how it is used.
• Delete personal information (with certain exceptions).
• Opt-out of the sale or sharing of personal information.
• Non-discrimination for exercising your CCPA rights.

6. Data Retention

We retain personal data only for as long as necessary to provide our services and comply with legal obligations:

• Contact Enquiries: Retained for 3 years for service records and legal compliance.
• Portal Accounts: Retained while the account is active and for 7 years after closure for legal and tax purposes.
• Analytics Data: Google Analytics data is retained for 26 months by default.
• Cookie Consent: Your consent preferences are stored in your browser's local storage until you clear your cookies or change your preferences.
• Email Communications: Retained for 2 years unless you unsubscribe.

7. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your data, please contact us:

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

8. Last Updated

This Privacy Policy was last updated on 29 April 2026. We may update this policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this policy periodically.